It has been greater than 4 years since Rihanna gifted Fenty Magnificence to the world and altered the make-up universe for good. Whereas RiRi was hardly the primary star to dabble within the entrepreneurship sphere, Fenty Magnificence took your ordinary movie star product launch to a different degree. It is a model rooted in breaking boundaries, norms, and information with a refreshingly inclusive method and equally as numerous product vary.

The Fenty fairytale started in September 2017 when the model debuted at Sephora with 91 variations of merchandise that featured a number of glimmering highlighters and an in depth vary of 40 basis shades. The award-winning Fenty Magnificence Professional Filt’r Tender Matte Longwear Basis catered to a a lot wider vary of pores and skin tones (and undertones) than many manufacturers earlier than it, making it each bit deserving of a spherical of applause — a standing ovation (sorry, we could not assist ourselves). And on the time of writing, the variety of base shades has grown to 50 — solidifying Fenty’s standing as one of the vital inclusive magnificence manufacturers in the marketplace.

Every subsequent product drop has celebrated and embraced groundbreaking inclusivity, stirring up a frenzy that continues to place Fenty in a league of its personal. It comes as no shock that Fenty Magnificence’s affect does not cease at cosmetics. Alongside the extremely anticipated launch of Rihanna’s skin-care line, Fenty Pores and skin (which options the progressive, refillable Hydra Vizor that everyone knows and love), the multihyphenate businesswoman not too long ago bottled up one other type of Fenty magic with the launch of Fenty Parfum — an inviting perfume that is each spicy and candy. The extent of the Fenty Magnificence impact is so obvious, it even catapulted Rihanna into an unique membership of billionaires — sure, with a B — additional proving the affect of this game-changing model.

Moreover, the model collaborated with magnificence tech chief Good Corp. to introduce hyper-realistic augmented actuality try-ons throughout fentybeauty.com to assist consumers higher navigate the intensive shade alternatives and cater to a extra customized on-line procuring expertise.

Given the lineup of Fenty greatness, it is onerous to play favorites. However should you’re seeking to restock on broadly beloved make-up merchandise — or leap on the Fenty bandwagon for the primary time — these are the 13 greatest Fenty Magnificence merchandise as co-signed by Attract editors and make-up artists.